IPG Health @ Adobe Summit 2024
Read key takeways from IPG Health experts who attended the Adobe Summit where AI's role in content creation was a focus topic.
2024 Health & Wellness Outlook
Review five themes Golin sees across the health and wellness landscape for 2024.
Crafting Stories and Shaping the Future of Healthcare
Explore thought-provoking considerations for effectively integrating AI in healthcare.
IPG Health at SXSW 2024: Insights for Healthcare Marketers
Uncover invaluable insights and key takeaways for the health marketing industry — from AI to health equity, digital health and beyond.
IPG Health Campaigns Accelerating Health for Women Around the World
Explore some of our groundbreaking campaigns and the impact they’ve had on women’s health.
An Outlook on Healthcare Communications from #SXSW24
Uncover three unique perspectives with the potential for immediate, tangible impact to your brand's project planning.
Paid Social Campaigns Are Important to Corporate Pharma Success But Face New Scrutiny in an Election Year
Discover five steps your brand can take to ensure your social ads meet requirements and are seen by their intended audiences.
IPG Releases 9th Annual ESG Report
Download the report on IPG's five strategic priorities: diversity, equity and inclusion, human capital, climate action, responsible media and content, and data ethics and privacy.
IPG Forges First-to-Market Partnership With Adobe
Learn about IPG Engine, the first integrated marketing platform powered by Adobe GenStudio, using AI and data to automate and scale creative content.
Leading Amid a Changing and Chaotic World
Explore Weber Shandwick's innovative thought leadership series, 'Leading at the Intersections 2024.' Uncover insights into the complex challenges facing today's global leaders and businesses across various sectors.
Diversifying Clinical Trials: "It's a Win-Win for All"
In Pharma Live's assessment of the state of diversity in clinical trials highlights IPG Health's clinical trials diversity offering featuring IPG Health's Chief Medical Officer Sommer Bazuro.
The AI Issues Trap
Delve into the intersection of AI and crisis management with Golin's "The AI Issues Trap" report. Navigate digital challenges, misinformation risks, and learn how to stay ahead in this ever-evolving landscape."
Media Evolution in Pharma
Explore the future of Pharma marketing with Initiative Health's Harshit Jain MD and Richard Springham. Learn how digital channels are transforming the media landscape and revolutionizing HCP engagement strategies.
Building Clarity and Strategy Around AI
Join Chris Perry from Weber Shandwick Futures as he explores the role of AI in marketing communications, emphasizing judgment in AI usage and the future impact of AI agents interacting. Get a glimpse into how AI could reshape influence dynamics by 2024.
The Resurgence of the RX Master Brand
Delve into the fascinating resurgence of the Rx master brand, exploring how pharmaceutical corporations are shifting from product-level branding to a unified corporate identity, thereby enhancing their brand value and presence in an increasingly competitive market.
Key Takeaways From ADCOLOR 2023
Uncover key insights from the ADCOLOR 2023 conference, where industry leaders discussed the importance of vision, advocacy, and leadership in promoting diversity and inclusion, the role of AI and consumer research in advertising, and the journey to executive positions in creative industries.
How Will President Biden’s Executive Order on Artificial Intelligence (AI) Impact the Healthcare Industry?
Discover the potential impact of President Biden's Executive Order on AI in transforming healthcare, from improving diagnostics to streamlining drug development,
AI and Healthcare: What's Next?
Dive into the world of AI and healthcare with Tim Callington and Patrick Chaupham. They share insights from North America and Europe, highlighting key success factors and risks. Expand your understanding with this engaging discussion.
Results From Golin's Inaugural Fellowship Program for Future Black Leaders
Discover the impact of Golin's inaugural PRep School fellowship program. See how students from HBCUs and BGLOs are offering fresh perspectives to Golin's clients and shaping the future of PR.
Breaking the Barrier of Climate Communication
Explore a MAGNA survey on climate communication, revealing how advertisers can better express their sustainability goals. Discover strategies for brands to overcome consumer barriers to sustainable living and the need for transparent data in advertising.
Truth Central: The Truth About Work
In the AI era with 'Truth About Work,' is a comprehensive study by McCann Worldgroup Truth Central. This research provides crucial insights into employee engagement strategies, AI's impact, and the role of brand purpose in employee involvement. It uncovers the fears, hopes, and aspirations of modern employees across 18 markets.
Truth Central: The Truth About Modern Families
Explore the dynamic evolution of parenting and family structures, diving into the changes in what it means to build a family, with or without children. Based on over a decade of research, the study reveals 10 exciting conversations identified in 2023, as families worldwide navigate new complexities.
What Health Tech Can Learn From Game Developers: Human-Centered Design’s Important Role in Health’s Future
Immerse yourself in an intriguing exploration of how game developers' strategies can revolutionize health tech, as explained by Dr. Lyle Berkowitz. Discover the potential of gamification in enhancing patient engagement and transforming healthcare outcomes.