Innovation & Insights from our global network

Review the latest ideas, trends, and conversations taking place among our health and wellness experts.

How AI and Wearable Tech Are Redefining Early Cancer Detection for a New Generation

Learn from expert voices from across our IPG Health network as they explore how AI and wearable tech are enabling earlier detection, more personalized treatment, and stronger patient engagement.

 

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MM+M Spotlights IPG Health’s New AI Market Research Tool

Discover how IPG Health’s LivingMirror is turning AI into a real-time research engine and capturing authentic patient and HCP insights at scale.

 

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IPG Health Recaps the 2025 Meta Health Summit

Unpack IPG Health’s perspective on how Meta is shaping the next phase of healthcare marketing—and where deeper strategic opportunities remain.

 

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Interpublic Partners with Aaru to Harness AI to Transform Marketing Strategy

Learn how the innovative partnership enables agencies to anticipate audience sentiment and optimize creative in real time.

 

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Golin Health Uncovers Disconnect Between Rare Disease Patients and Caregivers

Explore how the “Raising Rare Report” exposes the challenges of healthcare independence and calls for more compassionate, connected communication to bridge the gap.

 

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IPG Health Supercharges Medical Communications Offering

 

Discover how IPG Health has strengthened its Medical Communications network with the launch of Vio and strategic realignment of its Medical Affairs and Publications agencies under CMC Connect and Caudex.

 

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IPG Health Agencies Dominate at 2025 Manny Awards

 

Learn more about IPG Health’s triumph at the 36th annual Manny Awards and its combined 14 wins, including “Agency of the Year” awards for FCB Health New York and McCann Health Managed Markets.

 

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The Human Element: How Golin’s AI Strategy Puts People First

 

Learn more about Golin’s journey to becoming a fully AI-integrated agency by Q1 2026, focusing on synergy between human expertise and AI tools, managing organizational change, and providing tailored AI training for its workforce.

 

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Back-to-back wins: The Weber Shandwick Collective on Fast Company’s 2025 Most Innovative Companies List

 

See how The Weber Shandwick Collective’s success in delivering lighthearted brand engagement and impactful advocacy strategies earned them a spot on Fast Company’s 2025 Most Innovative Companies list.

 

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Health Media Trends 2025

 

Discover the top 2025 health media trends, including the rise of short-form video, LinkedIn’s growing prominence, and the continued popularity of behind-the-scenes stories.

 

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Charting the Future of Human-Centered Innovation

 

Explore IPG Health’s key takeaways from the annual AI Summit, highlighting the shift towards human-centered innovation and its implications for healthcare marketers.

 

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IPG Health @ CES 2025 | Technology’s role in shaping tomorrow’s healthcare

 

Explore key insights from an eventful week at the most powerful tech event in the world.

 

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